WordArt is a quick way to make text stand out with special effects. You begin by picking a WordArt style from the WordArt gallery, launched from the Insert tab, which you can then customize.
Insert WordArt
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Click Insert > WordArt, and pick the WordArt style you want.
In the WordArt gallery, the letter A represents the different designs that are applied to all text you type.
Note: The WordArt icon is located in the Text group, and it may appear different depending on the program you're using and the size of your screen. Look for one of these icons:
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The placeholder text "Your text here" appears, with the text highlighted.
Enter your own text to replace the placeholder text.
Source: Microsoft