When you launch Yammer in your organization, it's critical that you identify the best use cases to make your launch successful. Here are a few examples to get you started:
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Build community around common interests to help connect users so they can share expertise and resources.
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Cultivate executive engagement so that your organization feels connected to the senior leadership team.
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Engage your front line to give feedback from customers and escalate issues no matter where people are located.
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Drive ideation and innovation by sharing ideas openly, getting crowdsourced feedback, and using @mentions to get experts involved in the conversation.
Source: Microsoft