Once a group is up and running, keep the momentum going.
Here are a few recommendations for Group Owners:
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Welcome and encourage new members to introduce themselves.
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Ask questions.
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Tag an expert to draw their opinion or insight into a conversation.
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Share relevant conversations in the network with the group.
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Post weekly roundups or related content to the group.
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Praise group members for things you'd like to see other group members do.
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Make sure all of your group posts are answered. @mention someone if a question comes up you're not sure how to answer.
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Add relevant content – upload files and notes to add context to conversations.
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Use Announcements for important updates that need to reach the entire group.
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Connect with others launching Yammer and grow your network of community managers through the Microsoft Tech Community.
Source: Microsoft